CASE STUDIES – Worldwide B2B Platform for Travel, Leisure & Entertainment

Case Studies

Technology-driven digital transformation to grow revenue and customer experience with RX

Operational experience with RX


10,000 +
Tour operators worldwide

127%
Average revenue growth

4/5
Customer satisfaction rating

73%
Reduced administration time

Giải pháp technology toàn diện giúp công viên gia tăng doanh thu và customer experience

RX applies comprehensive technology solutions that help parks maximize revenue touchpoints across the customer journey: before, during, and after each visit.

Smart ticketing

Diverse sales channels and flexible combos to increase conversion.

  • Online/offline ticket sales
  • Real-time tickets
  • Ticket + service combos

Cashless payments

Fast payments at every touchpoint in the park.

  • QR, cards, e-wallets
  • POS and Kiosk integration
  • Reduce queue time

Loyalty & offers

Points, vouchers, and personalized offers to retain customers.

  • Omnichannel point earning
  • Voucher & e-coupon
  • Personalized offers

Upsell & Cross-sell

Recommend relevant products/services to increase order value.

  • Recommend combos, F&B, and services
  • Upgrade the experience
  • Contextual offer notifications

Data & Analytics

Track performance in real time and make accurate decisions.

  • Dashboard real-time
  • Customer behavior analytics
  • Detailed revenue reports

20–40%Increase non-ticket revenue
15–30%Increase average spend per visitor
30–50%Increase in-park service usage
2–3xIncrease repeat-visit rates
90%+Customer satisfaction level

Hệ sinh thái giải pháp RX giúp công viên khai thác doanh thu ngoài vé

RX provides a comprehensive solution ecosystem that helps parks maximize non-ticket revenue from F&B, retail, add-on services, and loyalty programs, delivering seamless experiences and sustainable growth.

F&B

Diverse F&B options to increase spend per visitor.

  • POS & fast payment
  • Combo & set menu
  • Personalize offers
  • Real-time revenue reporting

Retail

Increase revenue from products and brands.

  • Centralized store management
  • Flexible inventory & pricing
  • Combine online & offline sales
  • Promotional programs

Add-on services

Monetize ancillary services and increase experience value.

  • Fast track, photo, locker
  • Equipment, stroller, and Wi-Fi rental
  • Paid games & activities
  • Combo packages & service upgrades

Loyalty & Engagement

Increase repeat visits and customer engagement.

  • Membership cards & points
  • Birthday offers & privileges
  • Gamification & challenges
  • Notifications & personalization

20–40%Increase average non-ticket revenue for parks
15–25%Increase spend per visitor through upsell & cross-sell
30%+Increase return rate through loyalty programs
100%Real-time reporting & analytics for faster decisions

Giải pháp RX giúp doanh nghiệp tour gia tăng doanh thu từ dịch vụ bổ sung

RX helps businesses unlock non-ticket tour revenue through add-on services, experience combos, and related conveniences, creating a more complete journey and higher customer value.

Upsell add-on services

Sell value-added services before, during, and after tours.

  • Airport pick-up/drop-off
  • Travel insurance
  • Visa/passport services
  • Premium guide services
  • Equipment rental (SIM, Wi-Fi, travel gear…)

Tour + service combos

Create attractive combos to increase order value and conversion.

  • Attraction ticket + F&B combos
  • Combo tour + spa/massage
  • Local experience combos
  • VIP special-care combos
  • Family/group combos

Cross-sell during the journey

Recommend and cross-sell suitable services based on customer behavior and needs.

  • F&B en route / on-site
  • Shopping / local specialties
  • Entertainment activities / shows
  • Photo/video services
  • Shuttle / local transport

15–30%Increase non-ticket revenue per tour
20–40%Increase average order value (AOV)
25%+Increase adoption of add-on services
90%+Customers are satisfied and willing to return

Giải pháp RX cho hệ thống tàu và metro

RX helps rail and metro systems optimize non-ticket revenue through cashless payments, F&B, retail, and convenience services, while building loyalty and engagement programs that increase usage frequency and passenger retention.

Cashless payments

Fast, convenient, and secure payment experience.

  • Transit cards, QR, mobile wallets
  • Top up & buy tickets online
  • T+0/T+1 settlement
  • Real-time revenue reporting

F&B / Retail / Add-on services

Effectively monetize station services and amenities.

  • F&B, vending machine
  • Convenience stores, retail
  • Advertising, Wi-Fi, luggage storage
  • Combo packages & value-added services

Loyalty & Customer Engagement

Build loyalty programs to increase usage frequency.

  • Points & member tiers
  • Personalized offers
  • Notifications & omnichannel engagement
  • Passenger behavior analytics

Giải pháp RX giúp du thuyền gia tăng doanh thu ngoài vé

Explore how cruise operators can grow non-ticket revenue with the RX solution ecosystem: from F&B, retail, and onboard services to wristband-based cashless payment, delivering a seamless passenger experience.

F&B

  • Diverse dining
  • Increase spending with attractive and personalized menus.

Retail

  • Onboard retail
  • Increase revenue with exclusive and branded products.

Onboard services

  • Rich service offerings
  • Spa, entertainment, tours, Wi-Fi, and other value-added services.

Cashless / Wristband

  • Seamless payments
  • Fast and convenient cashless payment via wristband.

Giải pháp RX tối ưu vận hành và bảo trì công viên

Optimize operations and maintenance with RX: task management, equipment maintenance, incident tracking, and real-time performance monitoring to keep parks running smoothly, safely, and ready to serve.

Operations management

Comprehensively monitor daily operations on one centralized platform.

  • Performance tracking
  • Task management
  • Real-time reports

Equipment maintenance

Plan and manage scheduled maintenance effectively.

  • Scheduled maintenance
  • Preventive maintenance
  • Parts management

Incident tracking

Receive and resolve incidents quickly.

  • Incident logging
  • Assignment handling
  • Progress tracking

ParkGuard

Smart maintenance and monitoring systems for safe, stable parks.

  • Equipment monitoring
  • Smart alerts
  • Reporting and analytics

Hệ thống Loyalty RX giúp công viên tăng tỷ lệ khách hàng quay lại

RX Loyalty helps parks build flexible loyalty programs that are easy to manage and personalize, retaining existing customers while attracting new ones.

Member management

Easily register, tier, and manage member information.

  • Omnichannel registration (online/offline)
  • Automatic point earning
  • Flexible member tiering
  • Centralized information management

Points & Redemption

Flexible point earning and diverse, attractive rewards.

  • Earn points when buying tickets, F&B, and services
  • Redeem points for tickets, gifts, and offers
  • Birthday and special-day offers
  • Digital vouchers & e-coupons

Personalized offers

Deliver the right offer to the right customer at the right time.

  • Smart customer segmentation
  • Send offers via SMS, Email, Zalo, and App
  • Behavior- and preference-based offers
  • Marketing campaign automation

Reports & Analytics

Track program performance in real time.

  • Visual real-time dashboards
  • Behavior & customer value analytics
  • Program performance measurement
  • Export detailed reports
20–40%Increase return-customer rates
15–30%Increase average spend per visitor
30–50%Improve marketing campaign effectiveness
2–3xIncrease customer lifetime value (CLV)
90%+Member satisfaction level

Giải pháp RX nâng cấp hệ thống Gate từ Offline sang Online

RX helps parks upgrade gate systems from offline to online, synchronizing all entry and exit gates with the central system. Real-time data updates improve accuracy, optimize operations, and enhance the customer experience.

Connectivity & synchronization

Connect all gates with the central system and synchronize data in real time.

  • Stable online connectivity
  • Instant data synchronization
  • Support multiple gate types
  • Automatic connection recovery

Centralized management

Manage, monitor, and control all gates from one platform.

  • Real-time monitoring dashboard
  • Gate status management
  • Permissions & activity logs
  • Instant incident alerts

Operational efficiency

Reduce errors and optimize ticket control and visitor flow.

  • Accurate ticket control
  • Reduce queue time
  • Increase operational productivity
  • Detailed reporting & analytics

Customer Experience

A faster, seamless, and more modern gate-entry experience.

  • Fast, uninterrupted gate entry
  • Support QR, cards, RFID, and e-tickets
  • Instant ticket information display
  • Increase satisfaction

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Ready to grow with RX

Partnering with businesses digitizing operations,
optimizing revenue and elevating customer experience
with the RX solution ecosystem