Technology-driven digital transformation to grow revenue and customer experience with RX
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Theme Parks
Comprehensive digital transformation — elevating the experience of millions of visitors every year
RX delivers an integrated solution covering ticketing, access control, cashless payment, lockers, and operations management on one unified platform to optimize operations and increase revenue.
Ticketing & POS
Automated kiosks
Locker & Wristband
Access Control
Cashless Payment
CRM & Loyalty
Operational experience with RX

10,000 +
Tour operators worldwide

127%
Average revenue growth

4/5
Customer satisfaction rating

73%
Reduced administration time
RX applies comprehensive technology solutions that help parks maximize revenue touchpoints across the customer journey: before, during, and after each visit.
Smart ticketing
Diverse sales channels and flexible combos to increase conversion.
- Online/offline ticket sales
- Real-time tickets
- Ticket + service combos
Cashless payments
Fast payments at every touchpoint in the park.
- QR, cards, e-wallets
- POS and Kiosk integration
- Reduce queue time
Loyalty & offers
Points, vouchers, and personalized offers to retain customers.
- Omnichannel point earning
- Voucher & e-coupon
- Personalized offers
Upsell & Cross-sell
Recommend relevant products/services to increase order value.
- Recommend combos, F&B, and services
- Upgrade the experience
- Contextual offer notifications
Data & Analytics
Track performance in real time and make accurate decisions.
- Dashboard real-time
- Customer behavior analytics
- Detailed revenue reports
RX provides a comprehensive solution ecosystem that helps parks maximize non-ticket revenue from F&B, retail, add-on services, and loyalty programs, delivering seamless experiences and sustainable growth.
F&B
Diverse F&B options to increase spend per visitor.
- POS & fast payment
- Combo & set menu
- Personalize offers
- Real-time revenue reporting
Retail
Increase revenue from products and brands.
- Centralized store management
- Flexible inventory & pricing
- Combine online & offline sales
- Promotional programs
Add-on services
Monetize ancillary services and increase experience value.
- Fast track, photo, locker
- Equipment, stroller, and Wi-Fi rental
- Paid games & activities
- Combo packages & service upgrades
Loyalty & Engagement
Increase repeat visits and customer engagement.
- Membership cards & points
- Birthday offers & privileges
- Gamification & challenges
- Notifications & personalization
RX helps businesses unlock non-ticket tour revenue through add-on services, experience combos, and related conveniences, creating a more complete journey and higher customer value.
Upsell add-on services
Sell value-added services before, during, and after tours.
- Airport pick-up/drop-off
- Travel insurance
- Visa/passport services
- Premium guide services
- Equipment rental (SIM, Wi-Fi, travel gear…)
Tour + service combos
Create attractive combos to increase order value and conversion.
- Attraction ticket + F&B combos
- Combo tour + spa/massage
- Local experience combos
- VIP special-care combos
- Family/group combos
Cross-sell during the journey
Recommend and cross-sell suitable services based on customer behavior and needs.
- F&B en route / on-site
- Shopping / local specialties
- Entertainment activities / shows
- Photo/video services
- Shuttle / local transport
RX helps rail and metro systems optimize non-ticket revenue through cashless payments, F&B, retail, and convenience services, while building loyalty and engagement programs that increase usage frequency and passenger retention.
Cashless payments
Fast, convenient, and secure payment experience.
- Transit cards, QR, mobile wallets
- Top up & buy tickets online
- T+0/T+1 settlement
- Real-time revenue reporting
F&B / Retail / Add-on services
Effectively monetize station services and amenities.
- F&B, vending machine
- Convenience stores, retail
- Advertising, Wi-Fi, luggage storage
- Combo packages & value-added services
Loyalty & Customer Engagement
Build loyalty programs to increase usage frequency.
- Points & member tiers
- Personalized offers
- Notifications & omnichannel engagement
- Passenger behavior analytics
Explore how cruise operators can grow non-ticket revenue with the RX solution ecosystem: from F&B, retail, and onboard services to wristband-based cashless payment, delivering a seamless passenger experience.
F&B
- Diverse dining
- Increase spending with attractive and personalized menus.
Retail
- Onboard retail
- Increase revenue with exclusive and branded products.
Onboard services
- Rich service offerings
- Spa, entertainment, tours, Wi-Fi, and other value-added services.
Cashless / Wristband
- Seamless payments
- Fast and convenient cashless payment via wristband.
Optimize operations and maintenance with RX: task management, equipment maintenance, incident tracking, and real-time performance monitoring to keep parks running smoothly, safely, and ready to serve.
Operations management
Comprehensively monitor daily operations on one centralized platform.
- Performance tracking
- Task management
- Real-time reports
Equipment maintenance
Plan and manage scheduled maintenance effectively.
- Scheduled maintenance
- Preventive maintenance
- Parts management
Incident tracking
Receive and resolve incidents quickly.
- Incident logging
- Assignment handling
- Progress tracking
ParkGuard
Smart maintenance and monitoring systems for safe, stable parks.
- Equipment monitoring
- Smart alerts
- Reporting and analytics
RX Loyalty helps parks build flexible loyalty programs that are easy to manage and personalize, retaining existing customers while attracting new ones.
Member management
Easily register, tier, and manage member information.
- Omnichannel registration (online/offline)
- Automatic point earning
- Flexible member tiering
- Centralized information management
Points & Redemption
Flexible point earning and diverse, attractive rewards.
- Earn points when buying tickets, F&B, and services
- Redeem points for tickets, gifts, and offers
- Birthday and special-day offers
- Digital vouchers & e-coupons
Personalized offers
Deliver the right offer to the right customer at the right time.
- Smart customer segmentation
- Send offers via SMS, Email, Zalo, and App
- Behavior- and preference-based offers
- Marketing campaign automation
Reports & Analytics
Track program performance in real time.
- Visual real-time dashboards
- Behavior & customer value analytics
- Program performance measurement
- Export detailed reports
RX helps parks upgrade gate systems from offline to online, synchronizing all entry and exit gates with the central system. Real-time data updates improve accuracy, optimize operations, and enhance the customer experience.
Connectivity & synchronization
Connect all gates with the central system and synchronize data in real time.
- Stable online connectivity
- Instant data synchronization
- Support multiple gate types
- Automatic connection recovery
Centralized management
Manage, monitor, and control all gates from one platform.
- Real-time monitoring dashboard
- Gate status management
- Permissions & activity logs
- Instant incident alerts
Operational efficiency
Reduce errors and optimize ticket control and visitor flow.
- Accurate ticket control
- Reduce queue time
- Increase operational productivity
- Detailed reporting & analytics
Customer Experience
A faster, seamless, and more modern gate-entry experience.
- Fast, uninterrupted gate entry
- Support QR, cards, RFID, and e-tickets
- Instant ticket information display
- Increase satisfaction
Ready to grow with RX
Partnering with businesses digitizing operations,
optimizing revenue and elevating customer experience
with the RX solution ecosystem
